How A New Website Increased Enrollments .

Project Brief.

Carroll University, a private liberal arts university in Wisconsin, needed a website to drive enrollment, support current students and boost alumni engagement. Ascedia delivered an award-winning website that boosted Carroll's numbers.

Despite having three clear target audiences (prospective students, current students, and alumni), Carroll did not have clear website user journeys for each group. They had an overwhelming volume of content, and visitors would get lost in a maze of links with no way to navigate back. Carroll also struggled with website management. Different departments owned and managed their own content, which resulted in a disparate brand experience across the site. Lastly, they needed a way to capture leads in a single system.